Today we're getting to know one of our fabulous GRACE Collective Members, Alana Tiller!
As the entrepreneurial powerhouse behind cult children’s label Goldie + Ace, we were keen to know more about Alana, her work and her family…
Can you tell us a little bit about yourself, your family and your work?
I am Alana Tiller and am the owner and designer of clothing label Goldie + Ace, as well as mum to Judson (3) and Lottie (1). I started my career as a Retail Buyer in home interiors then moved into textiles. I met my husband, Tristan, when I was the bedlinen buyer at Harris Scarfe, he was the bedding buyer. You could say it was meant to be! I then moved to Adairs and was the bedlinen buyer there for almost 7 years until I had Lottie. It was there that my obsession with quality textiles and beautiful design really evolved. I launched Goldie + Ace, a babies and kids clothing label, in 2017 together with my business partner Chris Kontos.
What does a typical morning look like in your household?
A typical morning in our house starts about 7.00am when the kids wake up. If I’ve been organised I’ve already been to a pilates class (let’s be honest, that isn’t a typical morning) and if Tristan doesn’t leave early for work, the two of us can get the kids ready for kinder/daycare. Those mornings are always fun and generally, the kids will be ready to head out the door just after 8. Tristan is so organised and I am always in awe of how he can round up the kids so quickly. The mornings he leaves early for work and it’s just me to get the kids ready, it’s mayhem, they never want to get dressed and it’s basically an hour and half of trying to get them to eat, brush their teeth, get dressed and be out the door before 9. I’m lucky if I get time to brush my hair on those mornings…
Did your work or career shift since becoming a mother? How do you make the juggle work in your family?
My career as a retail buyer was always quite demanding with long hours and regular buying trips for weeks at a time. I always knew when I became a mum I would probably want to give it up. Weirdly I didn’t, and after Judson was born I went back after a few months. I think I didn’t know how to just stop and not work. We had an amazing nanny and Tristan was super flexible with his hours because he runs his own business, so I felt like it worked. But I was tired, all the time.
When I fell pregnant with Lottie I decided to finally launch my clothing label (that I’d been writing business plans for since I was 16) to have a more flexible work-life and be more present for the kids. I think I’m a better person, a better mum, when I’m doing what I love so I don’t feel guilty anymore about working.
I now work 3-4 days a week, and spend the rest of the time with the kids. I absolutely couldn’t do it without Tristan who picks up a lot of the slack when I need to work more hours due to travel or a trade fair or a pop-up shop we might be running. We are definitely crazy for both having our own businesses, but the flexibility is amazing.
What's your proudest career achievement to date?
My proudest career achievement to date would have to be Goldie + Ace. It’s my third baby, and I couldn’t be prouder to watch it evolve and grow.